Tradition Marketing
When internet usage was not very popular. So to get the goods directly from shop to shop, one had to roam from one shop to another. For which the customer had to pay the price of the item fixed by the shopkeeper. On which the shopkeeper used to pay the rent of his shop, salary of his salesmen etc. on the customers. But in spite of all this, the customer has no guarantee of the quality of his goods even if the customer pays him double the amount for the purchase.
Apart from this, one more fact is revealed.
That is when goods from the company or factory reach the customers through publicity through transport through the seller. It turns out. In which the commissions of middlemen also have to be paid by the customers. Apart from this, the cost of promoting the product made by the company also falls on the pocket of the customers.
Digital Marketing
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.In short you can say that Digital marketing is selling Product online through web search advertisement ,social media , search engine optmization and other digital medium.
This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity, which is spread everywhere like wildfire. Digital marketing is capable of functioning through the Internet.
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